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The Reputation Stumble Rate Recedes Slightly
Weber Shandwick’s annual calculation of reputation loss – the “stumble rate” – finds that a few more of the world’s largest companies retained their esteemed status as their industries’ #1 most admired...
View ArticleTechnorati take a reputation detour
I’ve always said that every industry gets its turn at reputation downfalls. Every industry has to be prepared for clearing its name when crisis strikes. We’ve seen that in the oil industry, financial...
View ArticleReputation Drivers in Pharma
The pharma industry is always interesting when it comes to understanding how reputations are built. It is an industry that has certainly had its ups and downs and an easy target to blame for this and...
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The Reputation Stumble Rate Stumbles
Weber Shandwick’s annual calculation of reputation loss – the “stumble rate” – finds the lowest rate of reputation leadership loss since we began tracking this rate in 2010. During 2013, fewer than...
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Corporate America, Some Improvement
The Harris Poll on reputation this year found some good news about reputation so it is always worth sharing. There has been a steady improvement in perceptions of Corporate America. Not enough to break...
View ArticleHoliday reputation of retailers needs protecting
Some new research just came out from Toluna Research for web.com about consumer perceptions of big and small retailers this holiday season. Because of the recent spate of big retailer security...
View ArticleTechnology Reputation Skid
The Economist always looks ahead at the year in 2015. In their special issue each year, they review how their predictions performed. One of their predictions surely came true and they rightfully...
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What goes into corporate reputation?
In our new global research on CEO reputation that we just released, we asked several questions on corporate reputation in general. How could I resist? Interestingly, nearly nine in 10 executives (86%)...
View ArticleThe Freefalling Reputation Stumble Rate
Weber Shandwick’s annual calculation of reputation loss – the “stumble rate” – finds the lowest rate of loss since we began calculating and tracking this rate back in 2010. During 2015, just about...
View ArticlePharma’s Rise in Reputation
It has been a long time coming but in the annual corporate reputation survey by PatientView among more than 1,000 patient groups in 72 countries, 45% reported that pharma had a Good or Excellent...
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